Lisle, Illinois — September 23, 2025 — The Land Improvement Contractors of America (LICA) has announced a new national partnership with Red Wing Shoes, naming Red Wing the official work boot of the association. This partnership reflects a shared commitment to supporting contractors who build and protect America’s land and water resources, while also giving LICA members access to durable, high-quality footwear built for demanding jobsite conditions.
Under the agreement, LICA members will receive a 15% discount on Red Wing products nationwide, bringing direct value to contractors who depend on reliable work boots and safety footwear for performance, comfort, and durability.
Partnership Strengthens Contractor Support
For more than 80 years, LICA has represented contractors nationwide who specialize in drainage, excavation, grading, and land conservation projects. Reliable equipment and gear are critical to their success, and footwear is no exception.
“LICA contractors face tough conditions every day, and Red Wing’s work boots are built to stand up to those demands,” said Allison Hack, Executive Vice President of LICA. “This partnership reflects our shared values of hard work and professionalism while providing real savings to our members.”
The collaboration with Red Wing Shoes adds to a growing list of national partnerships designed to expand resources and deliver measurable savings for LICA members. By leveraging relationships with trusted brands, LICA strengthens its role as the voice of America’s land improvement contractors while helping members operate more efficiently.
Red Wing’s Commitment to the Industry
Founded in 1905, Red Wing Shoe Company has built its reputation on purpose-built footwear that protects workers in the toughest environments. Its heritage in craftsmanship and innovation has made it a trusted name in industries ranging from construction and farming to manufacturing and energy.
“Red Wing is proud to support LICA members and the vital work they do to conserve and improve our nation’s land and water,” said John Culves, Regional Industrial Director for Red Wing Shoes. “From the beginning, our mission has been to design work boots and safety footwear that help workers stay safe, comfortable, and effective on the job. Joining forces with LICA allows us to strengthen that commitment across the industry.”
The 15% discount program will be available to all active LICA members through Red Wing retail stores, Mobile Boot Trucks, and online, ensuring access to footwear designed for long days in demanding conditions.
About LICA
The Land Improvement Contractors of America (LICA) is a national trade association representing contractors dedicated to the professional conservation of land and water. Through education, advocacy, and member services, LICA promotes high standards of workmanship and environmental stewardship.
About Red Wing Shoes
Founded in 1905, Red Wing Shoe Company is a leading manufacturer of purpose-built footwear for work and everyday life. With more than a century of experience, Red Wing is committed to crafting durable, comfortable, and innovative products that protect workers in demanding environments.
Media Contact:
Caroline Krug
Editor, The LICA Contractor
Land Improvement Contractors of America
cnational.lica@gmail.com