One of LICA’s first visits on the National Mall was with Bill Hurley, Vice President of Global Government Affairs for AGCO Corporation and Chairman of the Association of Equipment Manufacturers Agriculture Sector Board. The event is organized by AEM and features a display of the technology in farm machinery that’s helping to feed and fuel a growing global population. Exhibiting companies shared how advanced technology is helping farmers not only increase production but also protect the environment with improved sustainability. Hurley says technology enables farmers to apply precision practices to individual plants in a field.

Hurley expressed the importance of associations like LICA in the event to build awareness on the role that agriculture plays in the nation’s economy. Hurley also discussed how agricultural is one of the premier stewards of the land and uses advanced technology to preserve the land and increase productivity.

Both the short-term and long-term futures of the equipment manufacturing industry are poised to be defined by a number of impactful trends in 2024 (and, in many cases, beyond).

It’s crucially important for the industry to understand these trends and how they are expected to evolve over time. Perhaps more importantly, however, equipment manufacturers must possess a strong idea of how these trends will impact their organizations and the customers they serve.


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