Over 130,000 attendees were in Las Vegas in March for CONEXPO and it was nothing but potential for LICA. Armed with member volunteers, hired talent, and about 5,000 “LICAAdvantage” pins, the show opened. Our talent was in charge of stopping potential members and qualifying them. They also fastened a “LICA Advantage” pin on their lanyard. Our member volunteers spoke with the qualified people who would be a good fit for LICA. They explained who we are, how a membership would benefit them and answered specific questions. If they wanted to sign-up on the spot our C.E.O, Jerry Biuso, had the paperwork and a pen ready and waiting.
This process was new for LICA but it worked like a charm. We gathered over 900 qualified leads and signed up 17 new members on the spot.
Many people stopped by the booth to see what the “LICAAdvantage” was because they had seen the pin on so many attendees. A current member was at another booth and they told the member they “saw the pins everywhere.” At the end of the week there wasn’t a pin left in the LICA booth.