EVOLVE: Learn. Build. Grow.
Winter Convention Education
GM Fleet: Built for Business
Thu | February 11
11:00 am
A representative from GM will walk attendees through the GM Fleet Program available to LICA members, including how the program works, which Chevrolet, GMC, Buick and Cadillac vehicles may qualify, and the incentives available on eligible models. The session will also cover the steps contractors need to take before purchasing, including certificate and business-titling requirements, along with other fleet program features such as warranty coverage and available OnStar options.
Safety in Action
Presented by: Nick Reynolds, CSP
AVP, Risk Control Consultant
Thu | February 11
1:00 pm
As your Marsh risk consultant with over thirty years of loss control experience, I will host an overall safety workshop at the Winter Conference. I help contractors identify hazards, strengthen safety practices, and understand how everyday operations affect their commercial insurance exposure. This hands-on workshop will touch on key OSHA requirements, fleet and driver safety, equipment safety and maintenance, incident reporting along with return-to-work practices following an injury.
Throughout the session, we’ll connect these topics to worker’s compensation, general liability, and commercial auto claims – giving contractors practical steps to reduce injuries, prevent property damage, control claim costs, and build a stronger safety culture. We will pack as much safety knowledge and how to apply this to your everyday business into our time together leaving some room for Q&A and discussion.
Jaime Elizondo
Certified High-Performance Coach | International Speaker | Leadership & Culture Consultant
Keynote Dinner: EVOLVE
Presented by: Jaime Elizondo
Thu | February 11
7:00 pm
Thursday night at EVOLVE should be more than a motivational presentation. It should be a defining moment that inspires LICA members, state chapter leaders, contractors, industry partners, and national leadership to think differently about their future.
Drawing on his experience in the NFL, CFL, and high-performance coaching, Jaime Elizondo will connect the principles of championship organizations to the challenges of leadership, business growth, teamwork, and organizational transformation.
His central message: Championship teams don’t succeed by accident. They build cultures of accountability, resilience, trust, communication, and shared purpose.
EVOLVE: Leading, Learning, & Building for the Future
Presented by: Texas Tech University
Fri | February 12
9:00 am
As the land improvement industry continues to evolve, so must the way we lead, learn, and prepare for the future. This three-part educational series will challenge participants to consider what it means to EVOLVE—as leaders, as organizations, and as an industry. Participants will explore practical approaches to strengthening leadership, building trust, communicating effectively, and developing the people around them. The series will also introduce Texas Tech University and highlight educational, professional development, and workforce resources available to individuals, families, and organizations. Participants will then turn their attention toward the future by exploring strategies for developing the next generation of talent, transferring knowledge and experience, and creating meaningful pathways for growth. Throughout the series, participants will be encouraged to consider not only how the industry is changing, but how they can intentionally grow alongside it. The goal is to leave participants with practical tools, new perspectives, and a renewed commitment to EVOLVE themselves, develop their people, and strengthen the future of the industry.
