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5 Year
Strategic Plan 2007-2012
GOAL I
Promote
membership among contractors in all areas of land
improvement.
Action 1 Trade
Shows
Action 2
Membership drives
Action 3
Publicity campaigns
Action 4
Network with other trade associations
Action 5
Educational workshops
Action 6 Local
interest meetings
Action7
Encourage LICA Associates to promote membership
GOAL II
Promote and
develop contractor certifications through educational
programs.
Action 1
Maintain national certification committee
Action2 Create
a standard certification form
Action 3 Inform
LICA members about existing NRCS letter of competency
Action 4 Inform
LICA members about the Technical Service Provider
program
GOAL III
Provide
educational opportunities that help contractors
diversify and learn new construction techniques. Develop
leadership to market and promote LICA to contractors and
the public.
Action 1
Provide seminars, field days and demonstrations that
focus on practical applications.
Action 2
Utilize resource speakers/demonstrators from:
Universities/research/extension
Associate business members
Contractors using the techniques
Architects, Engineers and others
Action 3 Assign
LICA members to identify opportunities and evaluate
tangible results by working with education, new
technology, and associate advisory committees.
GOAL
IV
Develop
leadership to market and promote LICA to contractors and
the public
Action 1 Teach
public speaking (type of LICA toastmasters)
Action 2
Leadership training/development
Action 3 Learn
and be aware of other contractors needs through
surveys/questionnaires
GOAL V
Position Land
Improvement Contractors of America in the public
perception as a professional land and water conservation
organization.
Action 1
Utilize public relations
GOAL VI
Develop better
working relationship with local, state, and federal
government.
Action 1 Host
agency meeting for the exchange of information
Action 2 Send
promotional material to target groups.
Action 3
Prepare and share with members a brief synopsis of
legislation that pertains to LICA
Action 4 Engage
in personal visits, letter writing, phone calls and
e-mail.
GOAL VII
Develop
additional membership benefits
Action 1 Search
for discounts for LICA members
Action 2 Seek
additional insurance programs
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